Sovrn
Sovrn provides advertising tools, technologies, and services to tens of thousands of content creators, helping them make money, grow their businesses, and access a massive data commons that provides extraordinary insights.
Head of Marketing
December 2018 - June 2020
Global Head of Marketing managing over $1M in budget and building distributed teams across Product Marketing, Growth Marketing, Field Marketing, Creative, and PR
Key contributor to Sovrn’s Executive Team which involved strategic planning, implementing and receiving training on EOS (Entrepreneurial Operating System), and developing/positioning a differentiated offering
Led the integration of the Commerce product line (formerly VigLink) which included crafting a refined value proposition to guide the integration, tracking to an integration schedule based on milestones and budget, and ensuring execution based on clear engagement metrics to keep internal team’s morale and retention high
Overhauled the development, design, and deployment of promotional, transactional, and triggered email marketing programs
Before & After
