VigLink
VigLink was the first company to apply display advertising techniques including real-time bidding and historical purchase behavior to in-content commerce links.
At the time of its acquisition by Sovrn, the company was pushing ~$1B in shopping spend into retail and yielding $50m in commissions to creators.
The team established demand-side partnerships with 75,000 advertisers including Amazon, Walmart, eBay Nike, and built a proprietary network of 2 million publishers including Affirm, StyleCaster, DesignMilk, Yahoo, Microsoft, and Meredith.
Head of Marketing
2016- 2018
Completed a successful transaction to Sovrn after pitching GTM strategy to 93 potential acquirers and evaluating four LOIs
Built operational processes and established KPI's for functional stakeholders to track and report on bi-weekly. Consistently led the Marketing Team to over-perform through our organic marketing channels, resulting in revenue contribution equal to sales adds
Facilitated and executed a full brand refresh pre-acquisition in just three months; included an updated logo, website, pitch decks, collateral, brand guidelines, animations, videos, and email templates
Led diligence and GTM for the acquisitions of LinkSmart and Prosperent, successfully retaining all key employees
Senior Product Marketing Manager
2014- 2016
Built a company-wide product marketing strategy and served as a project manager between key stakeholders to ensure the transparent flow of communication between teams. Owned the release roadmap to build adoption and growth across multiple markets
Partnered with Product leaders to build a competitive landscape to identify and pursue market expansion opportunities
Aggregated customer feedback and derived trends from call notes to distribute company-wide on a monthly cadence
Before & After
