influence.co
There are 50M people making money from their passion - think influencers, creators, gamers, podcasters, etc. Five years ago that number was 10M, and looking ahead five years there will be 250M people making money from their passion.
Creators need a place to go to advance their career, but that place isn’t LinkedIn. Enter influence.co - a vertical professional network for the Creator Economy. With over 300,000 current members, 15,000 new members every month, and 3,000 commercial opportunities, influence.co is the next generation’s professional network.
Head of Marketing
June 2020 - Current
Built a GTM strategy to attract SMB and mid-market companies. Created sales messaging maps and collateral to support the full demand generation funnel, refreshed the brand (new website), and refined the pitch. The result was 400% MRR Growth in 2020
Head of function and hired headcount for Marketing, Community, Customer Success, and Customer Support Teams
Collaborated with Product to build a roadmap, implement a product marketing process, and took multiple products from concept to introduction. The result of our recent launches, a peer-learning and a Community product, was an increase in MAU from 10% to +40%
Identified leading indicators of churn to create a risk score for all paying businesses resulting in a decrease in monthly turnover from 4% to 3%
Before & After
